Change the Narrative about Ageism

Janine Vanderberg leads Changing the Narrative, a Colorado-based public interest campaign working to change how people think, talk, and act about aging and ageism. In this interview, Janine discusses:

• How ageism hurts the economic security of adult in their 50s, 60s, and beyond

• How ageism has a harmful effect on the healthcare and lifespans of older adults

• How sometimes the greatest harm comes from ageism we internalize and use against ourselves.

• The business case for intergenerational teams that include older workers

• What we can do to talk back constructively to those with ageist attitudes

You can find out more about Janine and her campaign at changingthenarrativeco.org